Google AdSense is the most popular way to monetize content and used by almost all webmasters in India. It is the lone way to make money online in India. Most of Indian Bloggers facing low CPC due to several reasons, some of them are listed here.
Why Google AdSense has low CPC for Indian Traffic [Analysis]
1. Less Advertisers
In India, less advertisers prefer online marketing campaign compare to offline marketing campaign. Most of small business owners does not know how to advertise their business online. So, big brands and large companies only have their online marketing campaigns. For example, HDFC Bank, ICICI Bank, Tata Motors, Amazon India, Flipkart, and such other giant companies have their online marketing campaigns. Most of these brands use Google as the medium of advertisement. In the opposite side, you would not find small business owners use Google as the medium of advertisement. It is the main reason behind low CPC in Google AdSense for Indian web traffic.
2. Less Budget Per Click
Most of advertisers have limited or low set price for cost per click (CPC) compare to US, UK, and Australian advertisers. Most of Indian advertisers do not set high CPC for Indian web traffic. They usually set low CPC to get customers compare to other developed countries such as the United States, United Kingdom, Australia, New Zealand, and others.
3. Low Internet Penetration
Low internet penetration means less number of customers. Thus, only a large companies will be interested not small and medium sized companies/enterprises. If there is a high internet penetration in India, then small business owners must require to start their own online marketing campaign to get constant business from any part of the country.
We hope that your question ‘Why Google AdSense has low CPC for Indian traffic’ must be solved. You should concentrate on web traffic of the United States, United Kingdom, Australia, Denmark, New Zealand, and such other countries which provide high CPC in Google AdSense.
Article first published on April 19, 2015.